Smart. Agile. Creative. Results. We create marketing platforms + communication strategies that effectively tell the stories of emerging and established food, wine, spirits and gourmet lifestyle brands.
We provide comprehensive communication services that leverage social, digital and traditional media relations; and produce impactful experiential marketing events + offer community outreach expertise to put your brand in the spotlight. We invest in client satisfaction and bring unrivaled personalization to our marketing partnerships. We are dedicated to doing what it takes to help you achieve your business goals.
Making your marketing investment count with a no-nonsense, straight approach that errors on under promising and over delivering, and in the end garner measurable and extraordinary results.
Laura struck out on her own and founded the eponymous Baddish Group in 2000 and continues on as agency’s CEO and primary client contact. Renowned for her innovative program development and strategic partnerships, Laura and her team create award-winning communications strategies, with integrated public relations programs and marketing programs that center on pioneering promotions and attention-grabbing special events that are a result of her keen understanding of, and as authority on, the epicurean lifestyle sector: food, wine, spirits, cookbooks, cookware, cooking accessories and culinary tourism.
A seasoned strategist, businesswoman and leader Laura struck out on her own and founded the eponymous BADDISH GROUP in 2000 and continues on as agency’s CEO and primary client contact. Renowned for her innovative program development and strategic partnerships, Laura and her team create award-winning communications strategies, with integrated public relations programs and marketing programs that center on pioneering promotions and attention-grabbing special events that are a result of her keen understanding of, and as authority on, the epicurean lifestyle sector: food, wine, spirits, cookbooks, cookware, cooking accessories and culinary tourism.
Prior to THE BADDISH GROUP Laura spent a decade as the division Director of Public Relations for The Alden Group. While there she managed the day-to-day operations and oversaw B2C and B2B client services for the PR arm of the advertising agency. Her other past experience also included serving as the Director of Special Events at Booke and Company, and Event Manager at Macy’s New York where she managed and directed the world famous Thanksgiving Parade as well as the annual Fireworks Spectacular and Easter Egg Roll at The White House.
Her professional affiliations include memberships in: New York Women's Culinary Alliance, The International Association of Culinary Professionals, The James Beard Foundation, National Association of Women's Chefs and Restaurateurs, National Association of Catering Executives and PRSA— Public Relations Society of America.
As a recognized expert in her field, Laura has taught public relations at the Fashion Institute of Technology (FIT), Tobe Coburn Institute and New York University’s School of Food and Nutrition.
A native New Yorker who grew up in the borough of Brooklyn, she holds a B.A., in Communications from Brooklyn College.
The Baddish Group is the proud recipient of multiple epicurean and communication industry awards. Some of our recent honors include:
International Association of Culinary Professionals Awards of Excellence: Marketing Award: Putting Mojito on the Map.
Beverage Dynamics Award, 1st place for PR Campaign of the Year (multiple wins).
MarCom Gold Award 2013 – Multiple Awards: Publicity, Public Relations Special Events and Public Relations Program.
Bulldog Reporter Award : Best Campaign Under $25,000.
SABRE Award Nominee: Food & Beverage Brands 2014.
2014 NAMA Awards: Best of NAMA 2014 Merit Award, 2014 Best of Show, Public Relations.
With more than a combined 25 years in communications and promotions, Laura Baddish and THE BADDISH GROUP’S roster of past and present clients reads like a corporate who’s who in the world of gastronomy and related media:
“Our five-year journey with Baddish Group has been amazing. They’ve delivered everything they promised and more, giving our company and our events national and international publicity. If you’re in the drinks business, you have to be with this agency. Not only are they responsive, efficient and on-time, they actually listen to what their clients want. There is no other agency for us.”
Mahesh Patel
CEO, Universal Whisky Experience
“Laura’s greatest asset is her ability to break through marketing noise and find the unique hidden difference that separates a brand from its competition. She drove that message through intelligent, strategic outreach, aligning her network of media and event partners to create the most effective, relevant response and build consumer connection with, and affinity for, the brand. She’s a smart marketer at her core and a great partner in our toolbox of thought leadership.”
Dave Scott
Owner, President, Boxing Clever
“Laura and her team provide outstanding, ongoing service; attention to detail and follow-through are key components of their great work. We look forward to future successes together.”
William G. Anderson
President – U.S. Division, Crystal Head Vodka
“Our experience with Laura and everyone at Baddish Group has always been very positive. Her experience in the beverage industry is a valuable asset for any brand regarding PR, social media and even sales-and-marketing support. Her relationship with key publications, writers and bloggers in travel, lifestyle, food and beverages have generated relevant content for us, both online and in print, many times. Planning and execution of our events have always met our expectations, providing meaningful experiences for Casa Noble and our guests. Baddish Group’s understanding and involvement in the brand-building process has been key to the successful development of the Casa Noble brand.”
Jose "Pepe" Hermosillo
Founder and Vice President, Casa Noble Tequila
The Baddish Group Blog gives you an insider’s view on what’s new with us and our recently executed client projects and campaigns.
By sharing with you a behind the scenes look at our combined personal and professional passion for food, wine, spirits, culinary travel, hospitality and more, our dedication to our to our endeavors take on behalf of our clients will become unmistakable.
HANDCRAFTED Four Roses bourbon recently hosted a wide-ranging array of editors, spirits writers and bloggers — curated by The Baddish Group — on one of the whiskey maker’s exclusive press trips. The journalists flew to Kentucky from around the country, landing amid the Bluegrass State’s rolling hills in their full autumn glory, and were then … Continue reading Four Roses Bourbon Press Trip
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